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Full Steam announcements and update articles for this title.
ATTENTION, CLERKS.
The manager would like to remind you that HELLMART is currently 30% off on Steam.
The night shift is still open.
🫀
Hi everyone!
It’s been a long journey since the release of HELLMART, and we want to start by saying thank you. Your feedback, reviews, and messages have meant a lot to us. We’ve been carefully reading everything, and it genuinely helped us understand how to make the game better and what players actually want. Thank you so much for being part of this process 🫀
Today we’re excited to finally share a major update for HELLMART.
A new expanded mode that turns the game into a more classic store simulator: two difficulty levels, longer progression, new products purchasing system, new unique day and night visitors, and a full run rating/stat system. Extended Shift mode unlocks after completing the Story Mode with any ending.
Product purchasing
New section in the computer that lets you buy and manage your stock across multiple in-game days. Available only in Extended Shift mode.
Store decoration
New section in the computer that lets you decorate the shop using cash. All decorations stay available across all modes.
Stamina
No more infinite running or endless axe swinging. Keep an eye on your stamina bar at the top of the screen.
Cash register deposit
If you’re about to miss the daily quota, you can add money from your own pocket.
Generator support
If the generator runs out of fuel and you’re broke, expect a call from your boss… with a small penalty.
New shop upgrades
Several new upgrades, including one that lets you carry multiple boxes from the storage at once.
New consumable
Beartrap — Helps defend the store from the monster’s hands. Can be purchased via SUPPLY.exe or obtained through certain customer interactions.
New unique customers
Meet new strange customers with their own stories and rewards.
New products
More goods are now available for purchase and sale in Extended Shift mode.
New achievements
New achievements exclusive to Extended Shift mode.
OTHER
Fixes and optimization
Various bug fixes, balance tweaks, localization improvements, and optimization changes.
New language: Vietnamese
If you'd like to ask a question, share your thoughts and impressions, or leave feedback, we'd be happy to see you on our Discord server.
We can’t wait for you to jump in and try everything for yourselves.
See you back in HELLMART 🫀
🛒 Hey everyone!
Our major update is just around the corner! IT DROPS ON JUNE 10TH.
Thank you so much for sticking with us. We really hope you love it!
Dust off your uniforms and brush up on the safety rules. See you on your next shift at Hellmart! 🫀
Hi everyone!
A major HELLMART update with a new mode and new content is coming soon 🫀
We’ve now started playtesting, and we’re looking for more players who would like to participate.
If you’d like to join the playtest:
• Join our Discord server
• Leave a comment under this post in the PLAYTEST APPLICATIONS post.
Important: participation requires agreeing to NDA rules.
Please do not share information, post content, or stream the game before the update officially releases.
Please note that submitting an application doesn’t guarantee participation, as spots are limited.
Thank you for being with us in HELLMART 🫀
Hi everyone!
Right now we’re actively working on a major update for HELLMART. Some parts are already developed, while others are still in progress — and everything listed below will be included in the upcoming update.
Extended Shift mode
A new extended mode that transforms the game into a more classic store simulator experience.
It includes multiple difficulty levels, longer progression across many in-game days, a product purchasing system, shop decoration, strange new visitors, and much more.
The mode will offer around 10–20 hours of gameplay (up to 30 in some cases) depending on your playstyle.
“Extended Shift” unlocks after completing the story mode.
New Mechanics
• Store decoration system
New Content
• New products
• New shop upgrades
• An upgrade that adds an inventory system, allowing you to carry multiple boxes of goods at once
• New ways to deal with the monster’s invasion
• New unique customers
• New achievements for the new modes
• New language: Vietnamese
• New generator mechanics
• New consumable item against invasions
• Stamina system
• New screamers
• Additional game settings
• Fixes and optimization
We’ll share more details as we get closer to release.
❤️ Thank you for your support
Hey everyone!
The Steam Spring Sale has just started, and we’re happy to share that we’re part of it! 🎉 For the next 7 days, HELLMART will be available with a 15% discount.
It’s also a great chance to finish the game before the update, since the new modes will only be available after completing at least one ending.
We’ll be back soon with more news about an upcoming game update, but for now we’ve got a small announcement: we’ve just released our artbook!
It includes concept art from the early stages of monster design, product packaging ideas, customer designs, and some environment art as well :)
Thanks for your support 🥦
Hi everyone!
Right now we are in an active phase of developing new content, so we’re a bit less active in communication at the moment.
First of all, we want to thank you for your support and activity ❤️
The development of the new content will take some time, but to stay in touch with you we’d like to share a few updates about our plans.
The decoration system is already ready. It will allow you to decorate the shop both inside and outside, as well as your bedroom where your character sleeps. The system will be cross-save, so your decorations will carry over between playthroughs, but you’ll be able to disable them whenever you want.
We are actively developing a new mode that will unlock after completing the game once. In this mode, you’ll be able to choose between two gameplay modes: calm or hardcore. In these modes, your goal will be to survive for a certain number of in-game days. Depending on how well you survive, you will earn different ranks.
After that, we will move on to creating additional content.
We will also be releasing a digital artbook soon. If you’re interested in the story behind the development of the game’s visual style, this option will be available soon.
And although this is still quite far ahead, we also want to share that after releasing the big update for the game, we will move on to porting the game to consoles. But there are no specific dates yet.
From time to time we will come back with more development updates so you don’t lose track of us!
Once again, thank you so much for your support and kind words. We wouldn’t be able to do this without you.
With love!
Gaze in Games team
Hi everyone!
At the request of many players, we’re excited to release the official soundtrack for Hellmart! 🔥
Steam page: link
The OST is divided into two parts:
Side A – the music tracks featured in the game itself.
Side B – unique musical themes for each individual character.
Enjoy! 🎧
Hi everyone!
We’ve been carefully reading everything you’ve shared and we’re continuing to follow all your feedback, and now we’d like to tell our plans.
We’ll be rolling out some of this content gradually over the coming months, and finally will release a major update.
What we’ll be working on over the next few months:
A brand-new mode that will give you additional gameplay hours and test your ability to survive.
Store decoration system
New monster behavior
New customer interactions
New shop management mechanics
New ways to deal with the monster's invasion
New shop upgrades
New unique customers
New screamers
New anomalies
Reworked generator logic
Monster rebalance
General improvements to older mechanics
Additional settings requested by players
❤️ Thank you for your support!
Hey everyone!
We’ve got a small update for you:
You asked for an FPS lock - and it’s now in the game!
We’re also planning to add more settings that you requested:
- V-Sync
- Option to disable Motion Blur
- Option to disable Screen Shake
- Mouse X/Y Inversion
- Brightness setting
More updates coming soon!
Hi everyone! We are here today with the optimization pack.
Fixes:
Fixed a bug with the bus: it now drives away when you approach the phone, which prevents leaving the map boundaries and breaking the bus.
Fixed glowing shop hearts on Medium and High graphics settings.
Improved performance during endings, there should be fewer FPS drops.
Improved performance in the prologue during the bus ride in the tunnel, FPS drops should be reduced, though the effect may still remain on low-end systems.
FPS is now locked globally to reduce stuttering and drops. In the future, we plan to add an option to manually set the FPS cap in the settings.
Thank you for your support! The best is yet to come 🚀
Hi everyone!
Today we’re rolling out a small patch with a few fixes:
- Fixed asphalt and snow shaders
- Fixed the bloody window being too bright at night
- Added highlight to the axe on Night 3 so it can be spotted without a flashlight
- Fixed the tall man holding the bag incorrectly - now looks as intended
- Disabled the flashlight at the end of the bad ending
The best is yet to come!
Hey everyone!
We’ve rolled out a new update with a bunch of fixes and improvements:
Boards no longer disappear from the inventory after death.
Starting a new game no longer fills shelves with products from old save files (if you still have issues with full shelves, don’t forget about empty boxes in the storage — you can always use them).
The store no longer stops burning after getting on the bus in the mid ending.
The “Tall Man”’s hands no longer disappear in endings when getting too close to him.
Fixed an issue where the normal customer flow could break (customers giving money before items) after a unique customer left.
Renamed the “Judgement” achievement to “Judgment”.
Fixed camera shaking when hitting the monster’s hands and heart with an axe on Night 7.
Fixed a bug where door boards would stack into a single spot after death, making it look like only one board remained on the door after death or checkpoint reload.
Fixed an issue where door upgrades didn’t always affect how fast the monster’s hand breaks boards - now the higher the door upgrade, the longer it takes for the hand to break boards and open the door.
Fixed the morning checkpoint: if you ended up outside the store in the morning and couldn’t enter, you’ll now load inside the store.
Fixed a bug where people eaten by the monster at night inside the store could appear during the day or the next night.
Fixed an issue where all store doors would open after loading the game.
Broken boards no longer block door exits - they now disappear after a couple of seconds.
Improved box physics and behavior when returning them to shelves in the storage area.
Fixed a bug where money could sometimes go negative.
Removed joke item icons from the consumables screen to avoid confusion about cut content.
Fixed NPCs colliding with each other (again).
Fixed the monster’s heart glowing when it is destroyed.
Updated main menu music.
Fixed an art bug with bloody windows at night.
Fixed the anomalous customer holding products in their hands instead of placing them in a basket.
Fixed a bug allowing customers to be checked out before receiving money for change.
Fixed level 3 locks automatically opening during the day instead of the morning.
Added the ability to check the pager behind the cash register.
Fixed a bug where cleaning anomalous bloody windows at night rewarded money as if it was daytime dirt cleaning.
Fixed an issue where dirt could spawn in the store while the game was paused.
Fixed bugs with the monster’s hands that allowed them to break two boards at once or break invisible boards. There will be more bug fixes in the future, an optimization patch is in development, and we are already working on new content. Thank you for your support! The best is yet to come 🚀
Hello from the Hellmart team!
We see that some of you mentioned that Hellmart can feel short. We’re actively working on the next stage of the game’s development, but it takes time.
In the meantime, after reviewing all your feedback, we’d like to ask you one question:
Which update would you like to see first in the future?
❗️Please vote here via Google forms: LINK❗️
Bug fixes and optimization improvements are ongoing.
We’re looking forward to your answers!
Hi everyone!
We’ve fixed several hot bugs that you reported:
Fixed freezes during checkpoints, they should no longer occur.
Fixed an issue where two customers could sometimes collide with each other and get stuck for a while. Now this either doesn’t happen at all, or resolves itself automatically after a couple of seconds.
Fixed a soft lock where, after waking up in the morning, all doors could be locked from the outside. Unfortunately, this fix may not help players who have already encountered this issue. In that case, please try the following options:
Reload the checkpoint. If that doesn't work, try reinstalling the game.
Start a new game - the issue should not occur again.
If reloading the checkpoint doesn’t help and you don’t want to start a new game, join our Discord (#instructions channel) and check the pinned thread with a solution that involves editing save files.
Updated the description of the Workaholic achievement to make it clearer how to obtain it.
Fixed an issue where the flashlight would turn on backwards while sitting in the bus.
Thank you for your support. Please keep sending us your feedback and bug reports. The best is yet to come🚀
Hi everyone!
We’ve been closely reading your feedback since launch. Some of you mentioned that Hellmart can feel short after the first playthrough, and we’d like to clarify this point.
The game is designed for more than just a single playthrough. We’ve added a display showing the number of unlocked endings. Now you can always see how many endings you’ve already discovered and how many are still left to find in future playthroughs as you explore all possible story paths.
We’ve also made some small changes:
Morality balance & localization fixes:
Adjusted the morality system balance to make "a bad" ending easier to obtain.
Fixed an issue with the display of Chinese characters.
Corrected localization errors.
Updated the descriptions of some achievements.
Sound:
Added a new SFX for handing out cigarettes at the register.
Adjusted the volume and fade of the register bell.
Slightly lowered the volume of music themes for unique customers.
Art:
Fixed visual bugs.
Thank you for your feedback. We’re continuing to work on the game. The best is yet to come.
Hey everyone! We wanted to share a short note.
We’ve been closely reading your feedback since launch. Some of you mentioned that Hellmart can feel short after the first playthrough, and we’d like to clarify this point.
Hellmart was originally designed around systems that generate playthrough variability, player choice, and multiple endings. Subsequent playthroughs can reveal new events, and your decisions - including how you treat customers - can lead to different outcomes.
Right now, we’re focusing on making this structure clearer within the game itself, while continuing to support and expand the project.
Thank you for playing, streaming, and sharing your feedback - it genuinely helps us better understand how Hellmart is experienced by you❤️
Thank you!
Gaze in Games team | Alex
🛒 HELLMART IS OUT NOW! Your shift begins.
The doors are open, and the scanner is ready. The project we built together has officially launched. Hellmart is now available on Steam! ________________
🌀 What awaits you on your shift:
We’ve worked hard to make this simulator feel alive and unpredictable. Key features of the game:
• High Replayability: Procedural events and anomalies are shuffled in a different order - you never know exactly what your next shift will throw at you.
• Non-Linearity: The game features multiple endings that depend directly on your attentiveness at the register and the decisions you make.
• Atmosphere: We’ve done everything to make you feel the true tension of a late-night grocery store. ________________
🎁 Launch Bundles
For those looking to complete their collection or save on their purchase, we have special bundles available:
• Hellmart + Supermarket Simulator.
• Hellmart + Contraband Police
• Hellmart + CloverPit
• Hellmart + Misery
________________
🎥 Thank you for being with us
This journey would not have been possible without your support. We started with a demo that ranked in the Top 50 of the Steam Next Fest and gathered over 150,000 wishlists. You’ve been with us every step of the way.
A special thank you to the IGN team, they’ve supported us from the beginning, featuring every one of our trailers.
Deepest gratitude to CoryxKenshin, CaseOh, Jacksepticeye, JuegaGerman, Jazzghost, Kubz Scouts, Rraenee, 8-BitRyan, FuzionZGamer, Insym, and many, many others for supporting the demo. Your attention confirmed that we were on the right track. ________________
❤️ From the Founders
We’ll be closely following the discussions on Steam and Discord. Your feedback is the most important thing we can receive today. If you enjoy the game, please leave a review. It’s a huge help for our team on launch day.
Thank you for your trust. Good luck on your shift... try to make it until closing.
Solvita Zacha, CEO at Gaze in Games
Alex Styagailo, Game Director
🔔 Hellmart launches in less than 24 hours 🔔
We are exactly one day away from the release of Hellmart, and we want to take a moment to say thank you.
A year ago, we couldn’t have imagined this project would come so far.
Today, Hellmart has 150,000 wishlists, and every single one of them represents incredible support from your side.
We still vividly remember the moment Hellmart's demo hit the top of the Steam Next Fest. It was surreal, and it only happened because of you.
During the festival, the demo received hundreds of reviews and a Very Positive rating. This is your achievement as much as ours. We carefully read every single comment and took your feedback into account while working on the final version of the game.
And for the full release, we’ve prepared even more secrets.
Each shift can play out differently, and your choices will lead to various outcomes and multiple endings.
We have put our entire hearts into Hellmart.
After the launch, we’ll be right here, closely following your feedback. If you have any questions or need help, please reach out to us on Discord - we’ll be more than happy to assist.
Thank you for walking this path with us.
See you on your shift. 🛒✨
Alexander Styagailo
Game Director of Hellmart
Hello, clerks! The start date of your shift is already known… 🛒 Grab your badges, coffee, and scream tickets...HELLMART is waiting for you!
Our team is counting down the days to the big opening, and we’re thrilled to finally share the release date with you. We’re so grateful for all your support as we prepare the aisles for your arrival!🔥
Thank you to everyone who took part in the HELLMART Art Contest. We received many funny and creative submissions, and choosing the winners wasn’t easy.
Here are the three works that will be added to the game:
🐺 The Beast (protein bar) — by alina.volnaa and goosebatss
A snack inspired by the Utah werewolf.
🧠 Frankenshine — by feredsh
A lightbulb product made for truly bright ideas.
🐙 Crunch’ken (chips) — by Valenok
Chips with a Lovecraftian touch.
Thank you to all participants for taking part and sharing your creativity.
More news about HELLMART development coming soon, stay with us!
We’re extending the contest by 2 more weeks so you have more time to create or finish your product package or poster for HELLMART 👀
📩 Submit your work to [email protected]
Email subject: ART CONTEST
🗓 New deadline: November 28, 2025
We’d love to see your creations — feel free to share them on social media and tag our account so we can feature your work! 💀
Full details & rules: https://www.gazeingames.com/art-contest
Thank you all for playing the demo and sharing your feedback — it really helps us a lot. 💖 For now, we’re pausing demo updates — the team has rolled up their sleeves and is focusing fully on the main game, making sure everything reaches the quality we’re aiming for. Over 100,000 players have tried the demo so far, leaving more than 450 reviews on Steam, with 88% positive! We’ll keep you posted on our progress — thank you for being with us and supporting Hellmart along the way. ❤️ P.S. Don’t miss our art contest — details here: 👉 https://www.gazeingames.com/art-contest
HELLMART has hit a milestone — 120,000 wishlists! You guys made it awesome — thanks to everyone who played the demo, shared feedback, and helped test the game behind the scenes. 💖 We’re more motivated than ever to keep improving, expanding, and making HELLMART even more hellishly fun.
Thank you for shopping with us — may your cart always be full (of fear). 😈 P.S. Don’t forget — our art contest is live! Check out the details here: 👉 https://www.gazeingames.com/art-contest
🛒 HELLMART ART CONTEST is here!
Design a cursed product package or poster that could exist inside HELLMART 👀
We’ll pick 3 artworks to be added to the game!
📩 Submit your work to [email protected]
Email subject: ART CONTEST
🗓 Deadline: November 14, 2025
File requirements:
• Format: PNG
• Color space: sRGB
• Background: non-transparent
• Minimum resolution: 2000 px (any aspect ratio / shape is fine)
• If there’s text — make sure it’s readable!
We’d love to see your creations — feel free to share them on social media and tag our account so we can feature your work! 💀
And don’t forget to join our Discord and share your creations there too!
Full details & rules: https://www.gazeingames.com/art-contest
Hey everyone!
Steam Scream Fest is here - and HELLMART demo is part of it too! Our smiling customers are waiting for you 👹
The latest update brings bug fixes and better optimization for smoother gameplay.
Oh, and new sounds — our staff gets lonely at night, so don’t be surprised if someone whispers a discount your way 👂
We’ve started working on the visuals for the demo. It's still in progress, but you can already catch a glimpse of it while playing:
We’ve made the day scene darker and deeper, enhancing shadows and overall visual contrast.
The look of our customers has also improved - with more realistic materials, refined accent and rim lighting, and reworked shaders for hair and fine facial details.
We’ve enhanced the cinematic feel of the store’s nighttime visuals and adjusted the color grading to a darker tone.
Thanks, clerks, for your fear and love!
We love you all too - you inspire us so much❤️
THANK YOU, GUYS!! ❤️
Huge thanks to everyone who played the demo, screamed their thoughts before the Tall Man could steal them, and helped us shape a better Hellmart.
A new demo build was recently released with bug fixes and performance improvements.
HELLMART MADE IT TO THE TOP 50 DEMOS AT STEAM NEXT FEST!
🛒The management thanks you for your loyalty, your feedback, and your eternal souls.
We’ll keep improving the game based on your feedback.
A new Hellmart demo build is now live with further performance improvements and optimizations!
Thank you all for your patience, support, and for helping us with your feedback - we’re doing our best for you ❤️
A new Hellmart demo build is now live with improved optimization and performance!
We also fixed the bug where the character kept moving to the right 👀
Thank you so much for your patience and for letting us know ❤️
Give the demo another try when you can — your support means a lot to us and helps us make Hellmart better!
Hi everyone!
HELLMART DEMO IS OUT NOOOOOOW!!
Heads up: it’s not the final version: there might be bugs, some content is missing, and optimization isn’t complete. We’re building this game together, please help us to improve it by sharing your thoughts - LEAVE A REVIEW HERE ON STEAM ❤️
The demo will be updated throughout October.
JOIN OUR DISCORD
Found a bug? Report it on our Discord server, in the bug-report channel.
Leave a Steam review (hoping for a positive one😉).
You can also share your thoughts on our Discord server, in the feedback channel. Or don’t hesitate to leave a note here!
See you on the shift, clerks! Will be happy to hear your feedback!
About
This page aggregates Steam news feeds, patch notes, and developer announcements for HELLMART, sourced from official Steam community posts.
Major updates, balance changes, and seasonal events often correlate with player-count spikes — cross-reference announcements here with the live charts on the main HELLMART statistics page.
Articles link back to Steam for full changelogs. SteamScope refreshes news entries as new posts are published to the game's Steam hub.